Measuring Digital Marketing ROI

by Amplify Digital | APR 16TH, 2019


When discussing measuring marketing ROI, an amusing marketers quip comes to mind, “Half of the marketing we do is effective, we just don’t know which half”.

Indeed, when you run a sophisticated digital marketing campaign, there are various metrics you need to keep track of. How then do you justify your spending on digital and effectively measure the ROI from your digital marketing campaigns?

Join us as we navigate the rocky terrain that is ‘Measuring Digital Marketing ROI’.